10 Ball Cocktails is a ready-to-drink beverage concept developed to deliver bar-quality cocktails in a portable, highly impactful format. For this project, I created a bold and cohesive brand identity designed to stand out in a crowded RTD market while communicating both flavor and strength. With a 10% ABV profile, the design needed to balance approachability with intensity—capturing the energy of social settings like music festivals and large gatherings. From visual identity through can design, the system emphasizes clarity, consistency, and shelf impact, ensuring each flavor is easily recognizable while reinforcing a unified, high-energy brand presence.