Collaborated with an agency who created initial label look idea to lead the rebrand of Slow & Low Old Fashioned, redefining the bottle label design and establishing a bold new visual direction. Translated the refreshed identity into a cohesive 360° marketing system, ensuring consistency across every consumer touchpoint. Spearheaded the launch of two new flavors, designing everything from label layouts and shipper packaging to on-site activations and sales materials. Executed a full suite of website, print, and digital assets to support the rollout and elevate the brand’s presence in market.